A bold new mark for Old Stud, a family-owned leather brand rooted in handcrafted Western heritage and rock ’n’ roll attitude. I used AI to explore a vintage-inspired identity that feels rugged, distinctive, and a little rebellious, much like the one-of-a-kind belts and cuffs themselves.

Fans of Old Stud include Shaboozey, Lainey Wilson, Honestav, Blake Whiten, Billy Bob Thornton, Lady Gaga, Leonardo DiCaprio, Anne Hathaway, Madonna, Mick Jagger, and more.